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Genesis Energy :: Pukeko
To watch the Pukeko TV ad, you need Flash. You can get it right here and we’ll be waiting for you when you return.
Still not sure? Over 95% of Internet users in New Zealand have Flash. It’s really very useful for watching great clips just like this Genesis Energy TV ad.
Why Change?
Sustainability has become an increasingly important social issue. Energy companies must take responsibility for their role by contributing to the solution rather than the problem.
What Changed?
Not only were the TVCs seen as highly engaging with high cut-through versus spend, Colmar Brunton research also showed that residential customers’ confidence increased markedly on “can provide energy for NZ in the future”, “uses many sources to generate power”, “is helping me respond to climate change and actively make a difference” and “is a socially responsible company”.
The Pukeko ad was also a Top five favourite ad in the Fair Go Best Ad Awards in both 2007 and 2008.