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Bond+Bond :: Fridge Magnet
To watch the Bond + Bond - Fridge Magnet video, you need Flash. You can get it right here and we’ll be waiting for you when you return.
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Why Change?
With loud advertising from Bond+Bond's biggest competitors and new retailers such as Good Guys entering the scene it was a tough retail market, especially within the whiteware sector. We needed a solution that would set Bond+Bond apart from it's competitors and position the store as a great whiteware destination to Newmarket consumers.
What Changed?
In order to re-engage passers-by on a regular basis the magnets were changed out each week for 4 weeks to convey a different offer for that week. Whiteware sales increased considerably in the Newmarket store during the period the billboard was live, and footfall for the Newmarket store also greatly increased, proving we had generated awareness.